June 9, 2025 9:06 am

We are truly living in a digital world, where ease of access and speed of information are key. Without even leaving your home, you can open bank accounts, transfer funds across borders, and seamlessly manage your finances—all thanks to innovations in the financial technology sector, commonly known as fintech. From the first ATM to cryptocurrencies, the fintech sector is swiftly evolving, transforming how we all interact with financial services. However, a crucial question arises: where is all this vital financial data stored, and how is its security guaranteed?


Fintech itself is financial technology used to improve and automate the delivery and use of financial services. Examples of fintech applications include robo-advisors, payment apps, peer-to-peer (P2P) lending apps, investment apps, and crypto apps. Fintech companies and financial service providers in Indonesia, and globally, generate a significant amount of data. From customer information and financial transactions to market data, all of this is essential for these companies to operate effectively. Due to the sensitive nature of the data, it needs to be securely stored whilst also being readily available for processing and use. On top of that, the storage and use of the data are highly regulated with varying restrictions across different countries, including within Indonesia. Fintech has the ability to transform complex financial services into individual easy-to-use offerings, ultimately streamlining costs and improving efficiency. This is having a major impact on the way financial services are delivered and is also driving the need for new data center infrastructure.

Digital Disruption and Increasing Data Demands in Indonesia

The intersection of fintech and financial services is creating both opportunities and challenges for the financial sector in Indonesia. On the one hand, fintech companies are using technology to improve the customer experience and make financial services more accessible to everyone. On the other hand, the rise of fintech is also putting pressure on traditional financial services providers, who are facing increased competition and the need to invest in new technology. The rise in the uptake of fintech is driven by a number of factors: access to the internet and the adoption of mobile devices, the Internet of Things (IoT), and the demand for personalized services.

Fintech is seen as ‘disruptive’ technology as it has altered the financial sector by using new tech to revolutionize the way these services are delivered. Most of this tech assists with the heavy regulations imposed on financial services to deal with issues like fraud or reckless lending. Some refer to the 2008 financial crisis as the tipping point for banks to move towards more advanced approaches as heavier regulations added to workloads and made the environment highly complex. Banks and financial services then looked towards fintech operations to assist, streamline, and innovate. Overall, the future of fintech and financial services in Indonesia is bright. Fintech companies are continuing to innovate and offer new and better ways to manage money. Traditional financial service providers (FSPs) are embracing technology and working to improve their customer experience. As a result, consumers are benefiting from more convenient, affordable, and personalized financial services.

Top Fintech Trends and Infrastructure Implications

You cannot open a news article without a mention of AI. Fintech companies can leverage this technology and machine learning to automate financial processes and provide feedback on customer behaviors. This can reduce business costs while concurrently improving accuracy and efficiency. Then there’s Embedded Finance, a category of services that are used within a certain framework or platform, like the ‘Pay Now, Pay Later’ model. When making online purchases, customers can opt to pay in increments over a set period of time. This is a trend that is likely to dominate in the coming years.

Software as a Service (SaaS) is a cloud-based application service allowing users to access these apps over the internet. This includes the likes of Zoom, Salesforce, and Microsoft 365. Often these SaaS applications come with increased security protocols for storage and management that businesses could not afford on their own. Open Banking, also known as Open Bank Data, is a practice that allows customers to securely share their data with third-party financial service providers to access, use, and share through an API. This allows the customer opportunities to access new markets or products and services. Overall, it provides greater control over where financial data is stored as well as allows an easier transfer between providers.

IoT technology enables physical devices to connect to the internet, which means that in the space of financial services, the implications for fintech are extensive. The use of IoT is so broad, everything from voice authentication to prevent fraud to sensors monitoring customer behavior for automatic payments, like using your phone or watch to complete payments. Lastly, Blockchain is essentially a decentralized ledger that makes it possible for customers to transfer digital assets without any intermediary. It can be used across the board for a plethora of financial applications, from digital wallet transactions to smart contracts.

Data usage is evolving. With innovations like AI and ML now underpinning the global financial industry’s progression, the associated infrastructure needs to be transformed. This means a need for improved storage, security, processing, and performance.

Data Storage and Hybrid Approaches: The Critical Role of Data Center Cooling

So, where will all this data be stored in Indonesia? Traditionally, data were stored on servers and storage devices found on-premises. This made the data easy to access, allowed businesses control over the storage, and made compliance a bit easier to manage. However, being able to control this storage meant massive capital expenditure for the company purchasing everything from the storage facility to the servers to staff managing the site.

Following COVID-19 and the work-from-home scenario, all sectors, including finance, made a shift toward the cloud. The cloud-based infrastructure runs on IT gear located in a centralized data center. However, the potential risks make this option a partial solution. While it is less labor-intensive and scalable, there are various compliance restrictions that come into play when considering the cloud, especially in Indonesia. Things like data sovereignty or country-specific regulations—something we touch on later in this article—become highly relevant. Furthermore, while it may not appear as costly, processes such as data egress from the cloud often carry a price for each transfer or the fees associated with overprovisioning storage space, thereby racking up the charges.

Colocation can take away a lot of the risk and reduce capital expenditure. While the FSPs will still need to purchase the hardware, they will need to make use of an IOR (Importer of Record) to get this gear into the colocation facility while the data center itself provides the housing, cooling, powering, and security required. Data centers provide greater reliability, security, scalability, and flexibility when looking to house fintech data. Let’s take a look at some of the opportunities that data centers offer FSPs. And this is where the role of a Distributor AC data center Indonesia becomes absolutely vital.

The Role of Data Centers in Financial Transactions and the Importance of Data Center AC

  • Security: Data centers make use of advanced security protocols and measures to prevent any unauthorized access or cyber threats. This includes stringent physical and logical security, ensuring the integrity and confidentiality of sensitive financial data.
  • Processing: Sophisticated hardware is required to be able to store and process the data at the rapid pace required for fintech applications. The use of advanced tech to leverage this high-speed processing capability enables FSPs to make more informed decisions with less risk. The success of this processing relies heavily on a stable operating environment, where data center cooling systems play a major role.
  • Reliability: Colocation facilities use redundant power sources, cooling systems, and adequate backup generators to ensure optimal operations at all times. This is the most crucial aspect linked to the role of a Distributor AC data center Indonesia. Failure of cooling systems can lead to equipment overheating, costly downtime, and potentially irreparable data corruption. Therefore, investment in precise and reliable data center AC solutions, such as those offered by Climanusa as a leading distributor in Indonesia, is paramount. Effective thermal management maintains optimal temperature and humidity, ensuring hardware operates at peak performance without interruption.
  • Scalability: As FSPs grow and innovate, the same is needed for their data storage and processing. Data centers provide this level of bespoke scalability. This means the ability to easily expand cooling capacity as computing power needs increase.
  • Sustainability: Data centers are looking at energy-efficient practices to reduce energy costs and lower their carbon footprint. Energy efficiency in data center cooling systems, which are among the largest energy consumers in a data center, becomes critically important. A good Distributor AC data center Indonesia will offer precision cooling solutions that are not only effective but also energy-efficient, supporting sustainability goals.

A hybrid approach is the best strategy to deliver your business outcomes, and it all boils down to risk. While some may prefer a full cloud solution, there are a number of challenges, including data security, vendor lock-in, and compliance with regulations. Overall, a hybrid approach offers the best of both worlds. Cloud computing provides the flexibility, scalability, and cost savings that fintech and financial services businesses require, while colocation provides the security, reliability, and compliance that financial services and fintech companies need. In this hybrid model, the role of physical hardware within data centers, including reliable cooling systems from an experienced Distributor AC data center Indonesia, cannot be overstated.

Regulations, Data Sovereignty, and IT Infrastructure in Indonesia

Regulation is a constant concern in the world of fintech, especially in Indonesia. As new tech emerges, regulations are often late to the party. Look at cryptocurrencies in some countries; Initial Coin Offerings are unregulated and have become hotbeds for fraud and scams. For the most part, existing legislation is being used to regulate new fintech. The issue is that these regulations do not possess the full scope of the new technology and will only be able to partially (if at all) regulate the application.

Then there is the full discussion around data sovereignty versus data residency and how this all comes into play in Indonesia. Data sovereignty is an understanding that a country has the authority to govern (and control) the data generated within its borders. In the age of cloud computing, data sovereignty is more important than ever. Cloud computing providers often store data in multiple jurisdictions, which can make it difficult to determine which jurisdiction’s laws apply. This can cause confusion and often result in conflicting legislation. This may mean that data that is stored in a country with strict data sovereignty laws may be more difficult to access or use than data that is stored in a country with less restrictive laws. Any failure to adhere to data sovereignty laws can result in financial penalties and legal actions.

An example is that of the European Union’s GDPR laws which also cover data sovereignty. Under the GDPR, any data collected from EU citizens must reside in EU jurisdictions or countries with similar scope in their protection laws. This applies to both companies who collect the information as well as those who offer data collection services. Whereas data residency refers to the decision of a business to store its data away from the origin in a foreign location. Once moved, this data is now subject to the laws and regulations of that specific region. This is something for cloud users to think about. You will need to carefully review your Service Level Agreements (SLA) with the cloud providers.

Not only do financial service providers and fintech organizations need to be worried about consumer protection, market conduct, and taxation variations when providing services in foreign countries, but there is the added worry of how to get their IT hardware into these destinations in a legal and compliant manner. Trade compliance is as complex as ensuring you meet the regulatory standards of the country you are entering. Making use of a third-party Importer of Record is the best way to ensure that you do not end up with seized gear, financial penalties, or legal ramifications. In this context, the presence of a Distributor AC data center Indonesia that understands the intricacies of local regulations is crucial for the smooth operation of data centers.

The Hybrid Future Powered by Robust Infrastructure

The future of financial services is likely to be characterized by continued innovation, increased competition, and stricter regulations. Fintech companies will continue to disrupt the industry, and traditional financial services providers will need to embrace technology in order to compete. Data center technology will play an increasingly important role in the financial services industry, as it will help providers to improve efficiency, reduce costs, and enhance risk management. Regulations will continue to evolve, and financial services providers will need to stay up-to-date on the latest requirements in order to remain compliant.

The financial services industry is at a crossroads. It can either embrace change or be left behind. Those who embrace change will be well-positioned for success in the future. By and large, the financial services industry makes use of a lot of data. And with it comes challenges and regulations impacting the industry. As the world becomes more and more connected, businesses need to understand each and every nuance involved in country-specific regulations, from who has rights to data, where it is stored, and how it is processed.

To ensure operational continuity and efficiency amidst this digital disruption, the role of reliable data center infrastructure, particularly precision cooling systems, is fundamental. Choosing the right Distributor AC data center Indonesia, capable of providing advanced, energy-efficient, and regulatory-compliant cooling solutions, is a strategic investment for a secure and innovative digital financial future.

Choose Climanusa: Your Foremost Solution for Data Center AC Needs in Indonesia. As a leader in data center infrastructure solutions, Climanusa provides top-tier AC data center technology that guarantees reliability, efficiency, and operational security for your business in the digital era. Entrust your precision cooling requirements to experts who understand the financial technology landscape of Indonesia.

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–A.M.G–

 

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This post was written by Climanusa Editor